Join the kitchen robotics revolution
Fresh Food.
Anytime. Anywhere.
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Meet the product
Our Robots
Meet Infinity
The Poke Vendbot
Autonomous, all-day-ready machine designed to serve refreshing poke bowls around the clock. Its compact footprint ensures seamless integration into any environment, while its intuitive interface delivers outstanding usability and a modern look and feel.
With hundreds of possible ingredient combinations, Infinity empowers users to customize every bowl effortlessly, truly reliably.


UX State of Art
Next Generation Kiosk experience
Experience the interface of the future. Exceptional usability and intuitive controls, with real-time feedback keeping users informed at every step. As a 2-in-1 solution, it streamlines customer engagement and back-of-house operations, letting operators replenish ingredients and perform cleaning protocols that ensure the highest hygiene standards.
All of this crowned by live metrics and full remote maintenance support.
Case study
Debuted and loved at Universidad Europea of Madrid
Not as groundbreaking as Elite, but almost, and students loved it just the same. After several months of operation, here are the results:
< 4 %
Incidence rate
+800
Bowls sold
< 3 min
Service time


Meet Coolex
The Poke Powerhouse
Engineered for efficiency with an expanded library of ingredient combinations and even faster bowl elaboration. Its precision-weighting system guarantees exact portions, while advanced placement mechanics expertly arrange toppings for a premium presentation.
Designed for production kitchens and restaurants, Coolex delivers culinary excellence at unmatched speed and consistency.
Built on Cloud
Robust & Scalable infrastructure
Utilizing innovations in the IoT space and Amazon, WeTechFood is able to build a robust infrastructure that is able to handle the demands of the future. The cloud infrastructure is built on top of the latest technologies, and is able to handle the demands of the future.
Microservice-based, event-driven architecture is at the core of our systems, allowing growth and scalability without the need to refactor at scale.

Case study
Earth Mama, the first robotized restaurant in Spain
Yes. We had the opportunity to grant Coolex the honor of becoming the chef at the first robotized restaurant in Spain, and here’s how it ended up:
829 €
Error Savings
1052 €
Food Savings
1930 €
Employee Savings

Meet the team
Our People
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Jorge Montejo Pérez
Culinary Director & Co-founder
Studied at the IES Lago Cooking School. Later, he studied the Master in Hospitality Management at the prestigious Basque Coulinary Center. He founded Catering Montejo where he serves a multitude of companies.Jorge has advised a wide variety of gastronomic companies over the past 8 years, including restaurants, hotels and catering companies. Jorge currently owns two restaurants in Madrid to consolidate his gastronomic group.
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Román Salazar
Chief Executive Officer & Co-founder
Passionate about gastronomy and mechanics, he has found in robotics the greatest challenge with which to transform the restaurant sector. Roman was able to make his dream come true at “WeTechFood, as CEO of the company his role is to know how to focus the efforts and the team on this ambitious goal. His experience in companies such as Accenture, Carrefour and Coty have offered him a great capacity to take on this challenge.
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Luis Rodrigo Orellana Ferrufino
Chief Robotics Officer & Co-founder
Electromechanical Engineer with a Master in Robotics and Automation. He was part of a company in the Sawers Technology Company where they created the First 3D Printer in Bolivia, which was marketed throughout the country. He participated in several competitions among the most important the hackathon "NASA SPACE APPS CHALLENGE" of 2014 where with his team obtained the first place in the Hardware category (Exomars).
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Javier Hernanz
Head of Electronics
I have been through vocational training (FP superior) in electronics and ending up studying electronic engineering. I always thought I was going to be a mechanical engineer, but I have it as a hobby. I have been part of the production of the KitBeats project to develop it before the Champions League matches.My passion is motor vehicles and motorcycles.
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Adrián Beldad
Lead Software Engineer
He likes computers
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Cecilia Herrejón Gómez
Finance Administration
Chemical engineer with a masters in Integrated Management. She has found in We Tech Food the perfect way to combine her procurement and quality expertise with her background in the hospitality sector. Her administrative and finance skills allows her to support both the procurement department and the finance department.
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El proyecto “Robot inteligente para mejoras de procesos en restauración mediante técnicas de Machine Learning” (SNEO-20222133) está subvencionado por el CDTI (Centro para el Desarrollo Tecnológico Industrial) dentro del programa NEOTEC de “Ayudas destinadas a nuevos proyectos empresariales de empresas innovadoras”. Se desarrolla entre 2023 y 2024 y cuenta con la financiación del CDTI y la Unión Europea a través de los fondos Next Generation UE, en el marco del Plan de Recuperación, Transformación y Resiliencia (PRTR) del Gobierno de España.